News in Brief: UC Davis Stores implement customer rewards program

Last Monday, a new customer rewards program called Aggie Kickbacks began at UC Davis Stores.

“The program is intended to reward customers for being loyal customers of the UC Davis Stores,” said Jason Logan, director of UC Davis Stores.

For every dollar spent after discounts and before sales tax, registered customers will earn one point.

According to Logan, the program allows participants to accumulate points, that after certain levels are reached can be redeemed for rewards.

Customers can earn points on all purchases with the exception of non-merchandise fees like gift cards and postage stamps. Students can also receive points on textbook buyback transactions.

If a customer reaches 500 points they will be eligible for one $10 “Kickback voucher.” The voucher is redeemable at any of the UC Davis Stores (Memorial Union, Downtown, Sacramento, Veterinary, Pro Shop, Silo and Corral) and can be used to receive $10 off any purchase of equal value or more.

Examples of some rewards that may be earned include a $5 coupon for an off-campus restaurant for 50 points or 30 percent off a single UC Davis clothing item for 100 points. Seasonal rewards will also be offered. For 100 points, a person could receive $10 off a UC Davis mom clothing item around Mother’s Day.

Logan said the program will include customized rewards as well.  For example, students who purchase an iPad could receive an offer for an iPad carrying case or a bluetooth iPad keyboard.

“During special promotional periods customers can earn double points for purchasing certain products at certain times,” he said.

Aggie Kickbacks points can be redeemed 30 days after earning them.

Points do not expire and will be posted onto registered customers account within one business day of the transaction. There is no limit to points that can be earned, however, customers cannot combine points from multiple accounts.

According to Logan, the idea came about from the stores’ software provider, MBS Systems, which provides software that runs nearly 1,000 college stores in North America.

“They created loyalty program software a couple years ago.  We talked to other schools that have had great success using this loyalty software,” he said.
For more information on Aggie Kickbacks, including how to register, visit the UC Davis Stores website.

— Liliana Nava Ochoa

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