From cultural phenomena to unbelievable annoyance in a matter of days, most viral videos seem to suffer the same sudden and irreversible demise. A video is posted with an easy to follow formula — it’s hot, it’s new and then, suddenly, there are hundreds upon hundreds of versions and responses. For a time, the formula is embraced, the videos are modified and made extraordinary … and just as swiftly, the magic is gone. Parodies of “Call Me Maybe” and “Gangnam Style,” once so popular, now reside in Youtube purgatory. Internet fads are short-lived, and accruing likes or views is entirely dependent on the hour or minute in which the video is posted. What is cool one moment is dead the next. The latest fad to make waves online were dances done to Baauer’s “Harlem Shake.” The craze lived a life of just two weeks before being considered majorly overdone, but before that time, many residents of Davis were able to create and submit their own versions of the video. Each... ...
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