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The California Aggie: Advertising

DANIELLE MOFFAT / AGGIE
The ASUCD California Aggie is the undisputed media and communications portal to the UC Davis campus community. The Aggie provides current campus/local news, images and unique information to the thousands of students, staff, and faculty at the University through its well-respected weekly newspaper, daily online media source, alumni newsletter, and social media platforms. The Aggie offers advertisers a total market solution to reach the UC Davis campus.

The California Aggie publishes weekly in print during the academic year, and continues to publish news daily on its online platform, to inform and update the UC Davis campus at TheAggie.org – and copies of the weekly virtual newspaper can be picked up at the sites indicated on the media kit, or viewed at Issuu.com/TheAggie

Since 1915, The Aggie has been the trusted campus news and information source for the students, staff and faculty of the University of California, Davis and the members of the greater Davis community.

The Aggie provides an effective platform for local businesses, campus affiliates and national advertisers to reach thousands of students, staff and faculty through our weekly printed newspaper and dynamic website.

  • The Aggie newspaper publishes weekly every Thursday during the academic year, with special publications for the summer months.
  • The Aggie’s website, TheAggie.org, receives between 60,000-80,000 views monthly.

We are happy to assist you in developing an effective and affordable print and/or online advertising campaign with The California Aggie.

From city and campus news to engaging feature stories and the latest from the local arts scene and sports - The California Aggie has been serving the greater Davis community since 1915. The Aggie has developed a reputation for providing a unique blend of in-depth reporting and intelligent editorials. Offering a wide range of content beyond that of your average newspaper. As the No. 1 source of news and information to the UC Davis student body - The Aggie dominates the on-campus market and makes significant penetration into the rest of the Davis community with both print and online media, and offers effective display and classified advertising rates for any budget.

The Aggie Media Kit (2025-2026)

The Aggie's Media Kit and Ad Rates are currently available here as a PDF.

For advertising information, call 916-600-6477 or email admanager@theaggie.org

Updated Sep 2025